There are two Critical Business issues for publishing executives. Increase market penetration and reduce ad prep costs.
Get more customers with Web video! Video has quickly become the most adopted new form advertising technology by local and small to mid-sized businesses. And the reason behind that is simple: people are watching. Whether on the Internet, TV, or mobile phones, more and more viewers are captivated by the power of video. But that’s not all. Video-viewers are not
only watching, they are responding too. In a recent study by the Online Publishers Association, an astounding 52% of participants took action after watching an online video ad.
Many of today’s businesses use a variety of techniques to engage prospects, including direct mail, print advertising, search engine campaigns, banner ads, online directories and, of course, company websites. But nothing compares to the power of video.
Shocking, right? Not really. Videos are preferred over traditional marketing and advertising tools because watching a video is much easier than reading a block of text. They are also more interactive, engaging and informative than other online advertising methods.
The adage “You have to go where your customers are” rings true today more than ever. With more and more customers going mobile, publishers and advertisers are searching for cost effective ways to display ads or content to this new platform. The mobile display ad market will increase to $1.2 billion by 2015. That makes it one of the stronger growth areas for mobile ad revenues, along with text messaging, search advertising, ads within apps and both streaming and on-demand video. Are you ready?
Ads+Synergy is at the center of Mobile technology offering solutions that assist publishers and advertisers to create additional revenue streams quickly by mobilizing print and web classifieds, enhanced directory services and assisting small business with mobile coupons and opt in marketing services.
We utilize the most prominent mobile marketing tactics; SMS and MMS, Premium SMS, 800 Number Services, Short Codes, Mobile Web, Applications, and Mobile Advertising. By applying a combination of strategic thinking and creativity when employing our mobile marketing tools and tactics the opportunities for innovation are endless.