PPC – Pay Per Click

PPC

PPC ads are a great option to compliment your inbound marketing efforts and maximize your coverage on.  We’ve outlined 4 reasons why you should create and manage a paid search campaign for your business:

  1. Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
  2. Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
  3. Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic.  PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
  4. Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI.  Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics.  Data is reported accurately and correctly and campaign results can be tracked extensively.

Why Pay Per Click?

Pay Per Click (PPC) refers to advertising where the advertiser only pays for people that click on their ad and visit their website. This is different from traditional advertising (print, radio and TV) where the advertiser pays for impressions of their ad. Search engines like Google and Bing allow advertisers to run PPC ads on their search engine results page. The search engines allow advertisers precise control over the keywords where the ads show as well as the ad copy, location of the searcher and bid for each click. Google’s PPC services is called Adwords and Bing’s service is called Adcenter. Other large online advertisers like Facebook have PPC advertising services as well. Similar to SEO, placing PPC ads on the search engine results page allows advertisers to show their ad to people who have expressed interest in related keywords. This means that PPC clicks have a higher intent to need your product or service than many other forms of advertising.

In addition to ads on the search engine results page, Google Adwords has extended their PPC products to allow advertisers to place display (banner) ads on websites that are relevant to their topic or to retarget people who have already visited the advertiser’s website. While the intent to purchase may be lower for someone reading a related website, the average cost per click is typically lower than average cost per click for ads on the Google search network.

We will manage your search marketing campaign to generate prospective clients. All campaigns will be executed through our PPC management process with management reports available to you. Reports will include clicks and onsite conversions. Our system supports customized numbers by adding scripting to your current website. Set up for this tracking is included in this proposal. We will also evaluate the current traffic reporting and recommend setup of Google Analytics.

Benefits of PPC

Speed to Market
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The Reach - Expanding online visability
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Highly Targeted Web Site Traffic

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