Some businesses are afraid to cross the line into Social Media. Here are a few facts to consider.
Did you know…
- Social media has a 100% higher lead-to-close rate than outbound marketing.
- 85% of customers expect businesses to be active in social media.
- 59% of social media users think companies who use or are active in social media seem to be more approachable.
- Seven out of ten consumers are more likely to use a local business if it has information available on a social media site.
Social Media networks are websites that facilitate community interaction through following, liking, commenting and expressing themselves. Organizations benefit from social media marketing campaigns by interacting with their customers and potential customers. Social media allows a company to increase brand impressions with their audience. These ongoing brand impressions can help with retention and loyalty. Additionally, since an individual’s interactions on social media platforms are broadcast to their friends, social media campaigns are a way for a brand to reach their audience’s friends or followers. Similar to SEO, there are not any direct costs of participating on the social media networks but a successful campaign requires ongoing monitoring and management.
Social media campaigns can lead directly to new customers or repurchases by existing customers but generally social media campaigns are for brand building. Presence on social media networks can be a criteria used by prospective customers the same way that a well designed website creates a positive impression of a business. For products or services with a long decision cycle, a social media campaign can also help in nurturing a prospect during the decision process.