Get more customers with Web video! Video has quickly become the most adopted new form advertising technology by local and small to mid-sized businesses. And the reason behind that is simple: people are watching. Whether on the Internet, TV, or mobile phones, more and more viewers are captivated by the power of video. But that’s not all. Video-viewers are not
only watching, they are responding too. In a recent study by the Online Publishers Association, an astounding 52% of participants took action after watching an online video ad.
Many of today’s businesses use a variety of techniques to engage prospects, including direct mail, print advertising, search engine campaigns, banner ads, online directories and, of course, company websites. But nothing compares to the power of video.
Shocking, right? Not really. Videos are preferred over traditional marketing and advertising tools because watching a video is much easier than reading a block of text. They are also more interactive, engaging and informative than other online advertising methods.